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"I highly recommend Marketing Breakthroughs to any organization looking to increase their profile and grow their revenues."
Mark Bonneau,
Senior Vice President
Ottawa Senators Hockey Club
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The Marketing Breakthroughs Difference
Marketing Breakthroughs offers mid-sized clients like you a completely integrated, “one-stop” solution not found anywhere else. In every sense, we are a fully integrated marketing, branding, advertising and communications company. Much of our work is devoted to helping clients design and then execute the plans and projects that we design on their behalf.
When you partner with us, you’ve put one of the top mid-sized marketing firms in Canada on your team. Our company looks to develop long-term win-win partnerships with mid-sized clients who are looking for more revenues, more customers, growth and expansion. Typically, our clients grow and prosper, so too do these partnerships.
We believe that marketing is essentially a game of differentiation and messaging that involves first building niches and then building top-of-mind awareness by matching a client’s unique offerings with unfulfilled customer needs.
When clients engage us to prepare marketing or communications plans, we start by clearly identifying and then prioritizing what we call “the benefits menu:” a clear and concise list of benefits associated with a particular organization, product or service. We study the most important benefits and how prospective customers will make decisions based on seeing or hearing these benefits displayed in advertising.
Many of our clients think of us as positioning strategists whose special expertise lies in helping them beat the competition, attract new clients and write more business.
We approach marketing from a classical point of view. We believe in clearly identifying how an organization should differentiate itself from competitors; we view a market as a “cluttered series of puzzles” where market position has to be defined or “mapped” by carefully listing and then analyzing key features and benefits (especially benefits) as they would be perceived and considered important in the minds of prospective customers.
At Marketing Breakthroughs, we build consensus. We add focus. We improve our clients’ business models. We help clients beat the competition. We find opportunities to help clients stand out and attract new business.
Marketing Breakthroughs passionately believes in common sense marketing and advertising - doing things differently (smarter, faster, better, and more cost effectively) than the competition. Because of this approach, and the many challenges posed by our clients, we have developed a comprehensive “one stop solution” and the broadest range of planning and creative capabilities of any advertising agency or marketing company in Canada.
At Marketing Breakthroughs, clients expect us to think outside the box, and where needed, to propose unconventional solutions that may not have been tried before in their industry.
Marketing Breakthroughs is a “doing” company. We make things happen for clients. As illustrated in the client testimonials posted on our website, the greatest strength of our firm is our ability to “make a difference” and to generate consistently excellent results for clients.
The secret behind this track record is sound strategy, painstaking attention to project planning and execution detail, and most importantly, an imaginative selection of advertising tactics and messaging strategies designed to reach the most prospects in the most cost-effective way possible.
The essence of Marketing Breakthroughs is going the extra mile for clients and making it easy to do business with us. Our staff has been handpicked with this in mind. The value system in our company reflects our mission to be an extraordinary firm in every respect.
We treat clients the way we would like to be treated, and like their money was our own. We are always on call day or night to respond to every client need and problem, no matter how difficult. Our clients value their relationship with us and we look for every opportunity to give back and contribute to their well-being. We know that achieving extraordinary success for our clients means that we have accomplished our goal: to deliver the results clients are looking for and make an extraordinary difference in their businesses.
Quality at Marketing Breakthroughs is of paramount importance. Clients expect us to set an example in everything we do, from answering the phone to delivering proofs on time. Quality begins with our people; we believe in the importance of making commitments to our staff and follow a traditional employment model not common in our industry.
All the employees at Marketing Breakthroughs have all been recruited with the special needs and values of our clients in mind. They have been auditioned, tested, and carefully screened to ensure that their skills are best in class and their values and motivations match our internal culture. All of our staff has significant previous industry experience and extensive training at the post-secondary level. Each is a highly capable professional is his or her own right.
Our staff is driven to produce the absolute best for our clients.
Not an ad agency, not a consulting firm, not a conventional marketing company, the essence of Marketing Breakthroughs is helping clients grow and get to the next level.
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