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"You and your team provided a truly goal-oriented and focused approach when assisting me in not only defining new opportunities, but enhancing our existing marketing strategies."
John Newcombe
Proprietor
Island Park Esso Service
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Articles
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Think your website is a top-of-the-line, best-in-class example of web marketing? Complete our quick and easy website evaluation to find out the strengths and weaknesses of your company's site ... the results might surprise you.
Scoring System:
1 – No 3 – Partly 5 – Yes
Is the purpose of the website clear? Does it clearly communicate what business you are in?
1 3 5
Are the style and design consistent and do they display relevant and up-to-date graphics?
1 3 5
Is the text clear, concise and free of spelling and grammatical errors?
1 3 5
Does the site have a search function and site map?
1 3 5
Is there a home button on every page?
1 3 5
Does the site offer a printer friendly version?
1 3 5
Does the site come across as credible to the user, offering timely and relevant information?
1 3 5
Does the site offer a credible and up-to-date privacy policy?
1 3 5
Is the site visible on the net and found by the leading search engines?
1 3 5
Does the site get the user's immediate attention? Is the site compelling and unique?
1 3 5
Does the site have a strong call to action?
1 3 5
Does the site feature friendly, professional photos and biographies?
1 3 5
Does the site properly position your company and describe your unique offering?
1 3 5
Does the site offer believable client testimonials?
1 3 5
Does the site describe clearly the products and services available and how they are unique?
1 3 5
Is the site easy to navigate and user friendly?
1 3 5
Is the domain name clear, concise, keyword rich and easy to remember?
1 3 5
Does the site use titles and subtitles to categorize and organize the information? Are the titles keyword rich and descriptive of the content?
1 3 5
Is the remainder of the website’s copy keyword rich?
1 3 5
Does the site have an effective linking strategy with many internal (links within the site), external (outside links pointing to the site) and embedded links (links incorporated into a site’s copy)?
1 3 5
Total Score:
0 – 40 ... Your online business is compromised. Your site needs a serious redesign and redevelopment.
41 – 75 ... Changes are needed, but you’re on the right track!
76 – 100 ... Your site is doing well. Keep up the good work!
Does your web copy need improvement? Can't break into the top ranks of Google? We can help. Follow the links to learn more about our Web Marketing and Search Engine Optimization services. |
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Looking to be our next web marketing success story? Click here to Request a Meeting with us.
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