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"The January 2005 Media Event that you and your team produced helped us bring the project to life and added significant momentum to our fundraising campaign."
R. Murray Clarke
Chief Administrative Officer
Town of Bracebridge
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Portfolio
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Website Revitalization - R.G. Packman & Associates Ltd.
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 Challenge:
R.G. Packman & Associates is one of the most successful Managing General Insurance Agencies in Canada. The client had a five-year old website that needed to be redesigned and redeveloped to reflect its market position as an industry leader.
The client has experienced a rapid growth and expansion since its founding in 1999. The goal of the project was to produce a site that was a valuable information resource for both existing and prospective clients.
Solution:
Marketing Breakthroughs developed the specifications for the new website and invited several targeted web design firms to submit a proposal.
We assisted the client in assessing the quality of the proposals and selecting the successful vendor.
We prepared all of the web copy, with the goal of making the site a "go-to" destination. The content features industry news, events, seminars, contests, a client education centre, articles, useful links and most importantly a clear listing of the reasons why a prospective client should join the Packman network.
We also changed the Packman corporate branding on the web from rgpafin.com to rgpackman.com to help visitors and clients remember the address and revisit the site.
Results:
The site was successfully launched at the beginning of December 2006.
www.rgpackman.com
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