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"You and your team provided a truly goal-oriented and focused approach when assisting me in not only defining new opportunities, but enhancing our existing marketing strategies."
John Newcombe
Proprietor
Island Park Esso Service
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Portfolio
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Web Content Development - District Realty Corporation
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 Challenge:
District Realty Corporation, Ottawa's finest apartment rental, commercial leasing and real estate brokerage company, was in need of an updated website. Their old site, which was constructed in 2004, no longer fairly presented the company and all of its assets to its key target markets. In particular, the company's fast-growing real estate brokerage division was neglected completely on the original site, which focused mainly on apartment rentals.
Although they had a website, for all intents and purposes, District has not had a strategy to truly market its brand on the web or to use its website as a primary advertising tool, especially for the purpose of attracting prospective tenants to its fast-growing residential property management portfolio. Marketing Breakthroughs was assigned with the task of creating a new site for District that would bring in more traffic and generate more leads for all divisions of the company.
Solution:
Working closely with the web development team selected for this project (Atomic Motion), we created an all-new site architecture and web design for District Realty. The entire site was rebuilt from the ground up based on our own in-depth research conducted on the needs of District's clients and tenants, a competitive review of other leading apartment rental and real estate sites, and the use of the latest software to determine the best search engine optimized keywords to use in the site copy.
To get the information needed to write captivating copy about each of the properties to be listed on the site, in addition to meetings and interviews with key District managers, our team visited most of the listed properties. By looking at each building through the eyes of a prospective tenant, we were able to get a true sense of the neighbourhood, nearby amenities and the property that should be highlighted in the web copy in order to better attract potential tenants.
We also reviewed all of the pictures taken from each property (and there were often dozens of pictures for each building), selecting the best ones to use online and then touching them up to make them look as professional, eye-catching and appealing as possible.
Results:
The new District Realty Corporation website was launched in December 2007 during a launch event attended by all staff members of District's head office.
Supported by an easy to use Content Management System in addition to its dynamic design and property presentation, intuitive navigation and an industry-leading search engine optimization process, the new website is truly a state-of-the-art piece of web marketing, says Shawn Arsenault, Project Manager with Atomic Motion.
"The end result is a website that builds the brand, improves online awareness and increases the number of genuine leads while providing an excellent user experience," he says.
Click here to visit the District Realty website.
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| District Realty's old website. |
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| District Realty's new website. |
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