"The January 2005 Media Event that you and your team produced helped us bring the project to life and added significant momentum to our fundraising campaign."
R. Murray Clarke
Chief Administrative Officer
Town of Bracebridge
Streaming Video Production - Preston Hardware (Live Video Sample)
Challenge: Preston Hardware is Canada’s largest independent hardware retailer, and each year they host one of the largest tool and hardware trade shows in the region …ToolFest! Over the past thirteen years, ToolFest has grown in size and scope, and in 2008, Preston Hardware is preparing to launch the biggest ToolFest yet!
As Preston Hardware’s primary marketing and advertising partner, MB’s goal was to showcase the enormous annual success of ToolFest in a manner that would attract new customers and potential vendors to the 2008 event.
Solution: MB began preparing for this project almost a year in advance, by bringing a camera crew to document the ToolFest 2007 event. This invaluable footage, featuring interviews with representatives from brand-name vendors like DeWalt and Makita, as well as an interview with Preston Hardware Owner and President Mario Giannetti, would lay a foundation for the following year’s ToolFest campaign.
In order to produce material that would catch the attention of both customers and potential vendors, we divided the project into two separate videos:
* The first video would be directed specifically at customers – including contractors, designers, architects, homebuilders and renovators – focusing on the diverse range of products and help from industry experts available to everyone who attends the event.
* The second video would be directed at the vendors themselves, with testimonials from regular attendees about ToolFest’s amazing popularity with consumers, and about their terrific professional relationship with Preston Hardware.
With both videos, our goal was to showcase Preston Hardware’s ToolFest as the can’t-miss event of the year for every plumber, electrician, designer, and builder in Ottawa, and to reinforce Preston Hardware’s branding while reflecting their motto of Service, Selection, and Value.
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