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"The January 2005 Media Event that you and your team produced helped us bring the project to life and added significant momentum to our fundraising campaign."
R. Murray Clarke
Chief Administrative Officer
Town of Bracebridge
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Portfolio
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Media Campaign - Historic Agreement between JTF2 and Heron Lake Community Association
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 Challenge:
After the events of 9/11, the Department of National Defence stepped up the expansion and tempo of training operations for the Canadian counterterrorism division, JTF2.
Heron Lake residents were highly concerned about the rapid growth and expansion of the JTF2 base. Home values were plummeting due to the increased levels of air and noise pollution originating from the base and there was no communication between the Department of National Defence and home owners. This resulted in a lot of negative press surrounding the issue, the base, and the impact on the area.
Solution:
The Heron Lake Community Association approached Steve Klein to negotiate an agreement with the Department of National Defence, which would address and resolve these issues and concerns.
Elected as President to represent the Association, Marketing Breakthroughs CEO Steve Klein organized a series of town hall meetings to bring the multiple stakeholders (DND, PWGSC, the City of Ottawa, the HLCA) to the table and lead discussions in order to find a mutually beneficial arrangement.
Steve’s veteran experience in media relations was key as he acted as spokesperson for the HLCA and helped the media focus on the positive message that stakeholders were working together to reach an agreement.
Results:
A Memorandum of Understanding was created between the Department of National Defence and the HLCA. This was the first agreement of its kind in Canada.
As a result of the media event co-organized by Marketing Breakthroughs, this story was featured on Global National News, CTV News, CBC Television, A Channel, the Ottawa Citizen, the Ottawa Sun, CBC Radio and CFRA Radio.
View the Press Release
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