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Employer Branding and Multimedia Website - Scott, Rankin & Gardiner LLP (Live Video Sample)

Challenge:
Scott, Rankin & Gardiner, one of Ottawa’s leading mid-sized accounting firms, had a website that invited people to submit resumes for positions within the company. However, the website was the standard "click here to submit your resume" and lacked attention-grabbing messaging such as why a person should want to work at the firm.

SR&G needed a more compelling website that presented its employer brand.

Solution:
Through interviews with staff and industry research, Marketing Breakthroughs developed a new employer brand for the firm – positioning it as a place of fast advancement in an environment that provided strong support for staff interested in furthering their studies and maintaining a healthy work/life balance.

Marketing Breakthroughs also produced streaming video content for the website by interviewing employees at each level of the firm – new student, senior student, new CA, senior CA, manager, and partner – to present a real account of what it means to work at SR&G.

Results:
The rejuvenated web site and streaming video content capture the essence of what is special about SR&G and describe the employment experience in a way that compels and excites someone visiting the firm's website for the first time. This content was prepared in less than three weeks.

www.srgg.com

Original SR&G home page

Dynamic new SR&G home page!


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