"The January 2005 Media Event that you and your team produced helped us bring the project to life and added significant momentum to our fundraising campaign."
R. Murray Clarke
Chief Administrative Officer
Town of Bracebridge
DVD Production: A Homeowner’s Furnace Guide - Holmes Heating (Live Video Sample)
Challenge: Holmes was seeking an innovative way to help its customers understand the basics of furnace maintenance and operation after installation.
Solution: Marketing Breakthroughs suggested the development of a customer friendly DVD to help Holmes impress their customers and differentiate themselves from their competitors.
We analyzed inbound customer service calls at Holmes and determined there were a number of common questions that customers asked. We then prepared a subject outline for the DVD including: how to turn the furnace on, how to program the thermostat, how to check and change the filter; and produced a troubleshooting guide, and contact numbers for Holmes’ emergency, service and technical support.
Marketing Breakthroughs developed a production script by interviewing Holmes’ management and supervisory staff. We hired Dan Lalande, a veteran local actor, who was cast in the role of a friendly Holmes technician. We next organized a video shoot that featured Dan talking about troubleshooting tips and included interviews with several Holmes’ field supervisors. The DVD was shot on-site at the Holmes Kanata Head Office as well as at the home of one of the Holmes senior managers.
Marketing Breakthroughs produced the video and post-production editing in our state-of-the-art multimedia-editing suite.
Results: Holmes has a DVD to give to customers and prospective buyers during new furnace sales presentations. Many Holmes customers have commented on how easy the DVD is to use and how helpful they find it.
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