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"The January 2005 Media Event that you and your team produced helped us bring the project to life and added significant momentum to our fundraising campaign."
R. Murray Clarke
Chief Administrative Officer
Town of Bracebridge
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Portfolio
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Branding Enhancement, Web and Trade Show Marketing - Bion Biometrics
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 Challenge:
To help Bion Biometrics, a three year old company specializing in biometrics and performance/testing, successfully market itself online and at two international trade shows in fall 2006.
The company was planning to launch Bion CTS at the fall 2006 Biometrics Trade Show. They had no marketing collateral, website or trade show materials.
Solution:
Marketing Breakthroughs designed and developed web content for Bion’s website and marketing collateral for pending and future trade shows. We helped Bion successfully market itself and increase its brand recognition through the deployment of high impact materials.
We created website copy to meet three distinct goals: in the short-term to satisfy the producers and trade show audience, as well as general visitors to the website interested in learning more about Bion. Secondly, the website was designed to provide services and launch new software. Thirdly, comprehensive content was created with the medium-term objective of meeting Bion’s needs in 2006 and over the next several years.
Marketing Breakthroughs created the design, copywriting and advertising creative for booth backdrop signs, product sheets, colour corporate brochure and follow-up cards.
We enhanced the existing branding on marketing materials by refining the graphics and reorganizing the layout of Bion’s letterhead, fax cover sheets, and envelopes. Notably, we developed a suitable power-positioning slogan to complement Bion’s enhanced corporate branding. Our new branding promoted “what business the company is in” and Bion’s unique products and services.
Results:
At the Fall 2006 Biometric Trade Show, Bion exhibited a powerful booth that was both informative and appealing to visitors. Their new marketing materials facilitated a successful launch of their Conformance Testing Suite onto the market. Through its new marketing collateral, Bion is steadily improving its brand recognition, attracting new customers and enhancing its professional network.
www.bionbiometrics.com
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| Bion Kit Folder Inside |
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| Bion Product Sheet |
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| Bion Trade Show Poster |
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| Bion Business Card Front |
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;)