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"You and your team provided a truly goal-oriented and focused approach when assisting me in not only defining new opportunities, but enhancing our existing marketing strategies."
John Newcombe
Proprietor
Island Park Esso Service
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MB to Conduct Ground-Breaking University Accounting Student Survey
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| Friday, October 26, 2007
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The upcoming CA Firm Recruiting and Retention Summit offers even more value to CA firms with the addition of a cutting-edge web survey of accounting students from universities across Canada, including Carleton, Brock, McMaster, Waterloo, UBC, University of Toronto, York, Laurier, McMaster, Simon Fraser, McGill, Dalhousie and St. Francis Xavier.
The insights gained from this survey will undoubtedly change the way CA firms market themselves to the next generation of CA talent. The findings will essentially provide CA firms with the exact blueprint for creating an e-recruiting website that scores favourably with accounting students and graduates and, more importantly, gets the results they need to be beat the looming talent shortage.
How Does Your Firm's Website Stack Up? It's More Important than Ever to Find Out
Using proprietary survey technology created by its web development partner, Envision Online Media, Marketing Breakthroughs will evaluate the single most important marketing weapon that CA firms have to entice and attract quality candidates – their websites.
The results of this survey will answer the all-important question that CA firms should be asking themselves: In today’s online recruiting war, how do we stack up against our competitors in the eyes of accounting students and graduates?
Find out what university accounting students on the verge of graduation have to say about the online presence of 27 national, regional and local CA firms, including answers to these important questions:
* Are they able to find the sites of these firms?
* What are their first impressions when they click on the homepage?
* What are the web design aspects that immediately turn students off – effectively sending them to the competitors' websites?
* Are they able to quickly and easily find the information they need?
* What are the most important things students and new graduates want to see on a CA firm's website?
* From fitness club memberships and transit pass allowances to flex-time hours and paid time off for study, which benefits are most attractive to the pool of young talent preparing to enter the CA industry?
* What specific values are they looking for in a CA firm?
* Would they want to apply for a position at the firm based on what they see and read on these websites?
The responses to these questions, and many others, will give CA firms an invaluable understanding into the way their firms are viewed by graduating CA students. This is information that every CA firm absolutely needs to know – and can't afford to miss.
The First-Ever Survey of University Accounting Students and What Drives their CA Firm Decisionmaking
Steve Klein, President & Creative Director of Marketing Breakthroughs, came up with the idea for this ground-breaking survey after talking with Eric Meerkamper of D-Code Youth Consulting Group.
Meerkamper, who is one of the speakers at the November 22, 2007 CA Firm Recruiting and Retention Summit, is the co-author of From Learning to Work: Campus Recruitment Study, which was featured as the cover story in the September 11, 2006 issue of Canadian Business.
"To our knowledge, this is the first study of its kind to be done in Canada," says Klein. "We want to address the needs of CA firms across the country by providing them with research that really focuses on the opinions of today's accounting students – the very students that these firms will be hiring in the next few years."
Hundreds of students are expected to participate, with the survey being actively promoted through university accounting clubs and a variety of social networking and web marketing initiatives such as Facebook.
How to Get the Survey Results
A summary of the highly-anticipated survey results will be presented during Steve Klein's presentation, How to Turn Your Website into a Recruiting Magnet for Gen Yers, where he will teach CA firms all about the latest online recruiting techniques such as streaming video, blogs and using social and professional networking sites such as Facebook and Ryze.
The CA Firm Recruiting and Retention Summit takes place in Toronto on November 22, 2007. Book your conference seat now and win the battle for prize CA students. Your website is your first line of communication with Generations X and Y – don't get left behind.
CA Firms: Click here to download a sample of the University Accounting Student Survey of CA Firm Websites.
University Accounting Students: Click here to take the Survey of CA Firm Websites today. |
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