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"I highly recommend Marketing Breakthroughs to any organization looking to increase their profile and grow their revenues."
Mark Bonneau,
Senior Vice President
Ottawa Senators Hockey Club
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MB Writes Cover Story for Ontario Dentist
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| Monday, February 11, 2008
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Marketing Breakthroughs will be featured as the Cover Story in the March 2008 issue of Ontario Dentist, a magazine published by the Ontario Dental Association and distributed to more than 6,000 dentists across the province.
The article, written by MB's President & CEO Steve Klein, is titled "Overcoming Dental Phobia: A Marketer's Perspective". The article delivers a series of innovative marketing tips that will make dental practices more inviting and reassuring for those patients that are extremely anxious about visiting the dentist.
It's all about experience marketing -- that is, improving the patient experience by creating a stand-out first impression and a pleasing, relaxing dental experience. Marketing Breakthroughs has provided experience marketing services to several of its clients, including the Family Dental Centre in Frankford, Ont. To learn more, please visit our Marketing Case Studies section.
Steve Klein has marketed dental practices since 1997 and has delivered courses on dental marketing (including a highly successful series of seminars of the art of reducing no-shows and last-minute cancellations) to more than 350 dental offices across Canada. |
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Click here to download Steve Klein's article, "Overcoming Dental Phobia."
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