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"I highly recommend Marketing Breakthroughs to any organization looking to increase their profile and grow their revenues."
Mark Bonneau,
Senior Vice President
Ottawa Senators Hockey Club
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MB Serves Cherry Cheesecake at Ottawa Advocis PD Conference
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| Friday, September 21, 2007
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Getting a prospect's attention and making a memorable impression are two of the keys to successful advertising and marketing. At the September 20, 2007 Advocis Ottawa professional development conference, the Marketing Breakthroughs team made a huge impact, providing financial advisors with food for thought -- in more ways than one.
A engaging and enlightening workshop, together with an eye-catching display and complimentary bite-sized pieces of cherry cheesecake -- reinforcing our slogan for the day, which asked financial advisors if they wanted a "bigger slice" of their market -- made the afternoon a resounding success.
Steve Klein, MB President and Creative Director, led an creative and interactive workshop titled Winning New Clients: A Fun, Useful and Interactive Workshop for Financial Advisors. The goals of the course were to provide practical marketing suggestions to advisors on how to attract new clients and improve the effectiveness of their advertising. Steve also presented material from his recent FORUM Magazine interview on referral marketing and an upcoming article on networking.
One of the main areas of focus in Steve's presentation was website marketing. Through the use of an extensive questionnaire entitled How Good is your Website: Take the MB Test, Steve encouraged advisors to sit down and review every area of their website, from the clarity and credibility of its messaging to the amount of content available and how "search engine optimized" the site's content is.
MB plans to present similar seminars to Advocis chapters in Halifax and Toronto in the coming months.
MB's Alex Rodionova serves up cheesecake for financial advisors at the Advocis Ottawa PD conference. |
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