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"You and your team provided a truly goal-oriented and focused approach when assisting me in not only defining new opportunities, but enhancing our existing marketing strategies."
John Newcombe
Proprietor
Island Park Esso Service
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MB Friends Walk 60km To End Breast Cancer
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| Tuesday, July 25, 2006
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Cathy Klein, Vice-President of Marketing Breakthroughs, pounded the pavement with friends over the weekend to raise funds for the fight against cancer.
Branding their group ‘Helen's Angels’, the group accepted the challenge in honour of their friend Helen Lyng, who is battling breast cancer.
Cancer comes in many forms and shapes, but putting a name and face to the disease made Cathy and friends all the more determined to raise funds to reduce the suffering of friends and family in future.
“We all know Helen, who is in a fight for her life,” said Cathy. “There’s a feeling if you do this walk, your friend will get better…we were all inspired to join because of Helen.”
Helen’s Angels joined hundreds of other walkers to put in a stiff 60 kilometres over July 22 and 23 for the Weekend to End Breast Cancer.
To the team’s surprise, they finished in the top 10th percentile. But despite strong feelings of pride over their physical endurance, the ladies never forgot what they were walking for.
With a minimum entry fee of $2000 required from each team member, Helen’s Angels fundraised hard to raise thousands of dollars to support the Ottawa Regional Cancer Centre.
“I went to my friends and family and said ‘I need your help!’” Cathy said. “We had a country and western dance at our local church, a ‘Pampered Chef’ kitchen party and a garage sale. We got our money - it was great – everyone wanted to help.”
Steve Klein, CEO of Marketing Breakthroughs, was the first to donate money to Cathy for Helen’s Angels. All told, the dedicated group of six women raised over $15,300.
“Females feel we have to fight this thing and they only way we can do this is through research,” said Cathy, who anticipates some money will be donated to the mammogram ward to reduce waiting times for people like Helen.
“It’s not just throwing money…with this money you can get more technicians running the machines, or a new mammogram machine. So if you have a lump in your breast, you don’t have to wait six weeks and have cancer growing in your breast.”
Proud of the success they’ve had, Helen’s Angels are lining up a repeat performance for 2007.
“We had such a buzz!” Cathy said. “We all signed up that day to do it again next year.”
Overall, the weekend featured more than 1000 walkers who raised about $2.6 million for this worthy cause.
Visit Weekend To End Breast Cancer for information about next year's event.
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