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"I highly recommend Marketing Breakthroughs to any organization looking to increase their profile and grow their revenues."
Mark Bonneau,
Senior Vice President
Ottawa Senators Hockey Club
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MB Attends OCRI Web Marketing Events
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| Thursday, February 28, 2008
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As part of our ongoing professional development program, Marketing Breakthroughs' staff has attended several web marketing and search engine optimization events and seminars hosted by OCRI (Ottawa Centre for Research and Innovation), Zone 5ive, and the WAA (Web Analytics Association).
First, on February 7, 2008, the MB team attended a web analytics and web marketing seminar held by the WAA in downtown Ottawa. This event featured Jim Sterne, founder of the Web Analytics Association.
This seminar highlighted the fact that "web analytics" is quickly turning into "marketing optimization". That is, it's not enough to just look at the numbers a website is generating -- you have to know how to best utilize those numbers in order to launch the right marketing initiatives that will capitalize on the strengths and correct the weaknesses found in the analytics.
The seminar also touched on the fact that web marketing companies shouldn't always be writing based on their own opinion of what a website should be -- on the contrary, websites should be built specifically based on the target audience's goals and expectations for the site.
Then, on February 14, 2008, MB attended an event hosted by OCRI and featuring Chris Biber (President of SearchingWorks), which focused on tips and strategies for conducting Google Adwords campaigns. Among other things, the seminar highlighted the importance of testing multiple versions of Google ads and the fact that Google tracks everything (including bounce rates) when ranking your pay-per-click ad. This means that the copy written for the ad must not be misleading and the site the ad links to must be exactly what the web user is looking for.
Marketing Breakthroughs already implements many of these techniques in delivering the best web content development, web marketing, web analytics, pay-per-click advertising, and search engine optimization services to our clients. By attending these types of events and staying fully up to date on the latest trends and technology in the world of web marketing, MB continues to deliver cutting edge web solutions to our clients. |
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Want to learn more about our web marketing solutions? Click here to request a meeting with us!
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