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"You and your team provided a truly goal-oriented and focused approach when assisting me in not only defining new opportunities, but enhancing our existing marketing strategies."
John Newcombe
Proprietor
Island Park Esso Service
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CA Firm Recruiting and Retention Summit a Smashing Success
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| Thursday, November 22, 2007
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With representatives from PriceWaterhouse Cooper, KPMG, Grant Thornton and almost 30 other CA firms from across Ontario in attendance, the CA Firm Recruiting and Retention Summit kicked off with a stirring presentation on the importance of employer branding delivered by keynote speaker Kim Peters, head of Working.com and founder of job-search giant Workopolis.
Later in the morning, Eric Meerkamper and Edyta Pacuk shed light on the quandary that is Generation Y, explaining the basic values and needs of this vital demographic and how CA firms can adapt their recruiting and management techniques in order to hire and retain the most talented young employees.
After a hearty lunch break, in which participants had a chance to network and make new contacts, Era Integrated founder Cleve Lu’s presentation about diversity management elicited a frank and insightful discussion from the audience.
Steve Klein ended the summit on a high-note with an energetic presentation that opened the doors of the Internet wide open and showed attendees what advanced online marketing can do for the employer brand of their practices. Steve and the MB team also shared the results of Marketing Breakthroughs’ University Accounting Student CA Firm Website Survey, which revealed some surprising facts about young job-seekers and what they think about CA firm websites. The numbers turned some heads and debunked many myths about what makes a business website effective.
When all was said and done, feedback was overwhelmingly positive. The depth of knowledge that was presented throughout the day impressed many of the participants, and provided them with a long list of innovative solutions that they were able to put into effect immediately upon returning to their offices.
Stay tuned to our website, www.marketingbreakthroughs.com, for more information on upcoming summits, seminars and conferences coming to your area.
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