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"I highly recommend Marketing Breakthroughs to any organization looking to increase their profile and grow their revenues."
Mark Bonneau,
Senior Vice President
Ottawa Senators Hockey Club
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Our Services
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Our in-depth SEO and Website Performance Audits will break down every aspect of your website and show you how you can make instant improvements to increase traffic and boost the overall user experience of your site.
In-Depth SEO Audits
How you get found on the web is extremely important. Our audits will analyze the following aspects of your website, looking at the strengths and weaknesses and make recommendations for improvement:
Title Tags, Meta Tags and Header Tags
Search engine spiders use these tags to identify what a website is all about. Are your tags targeted, keyword-rich and relevant to your site's content and navigation?
Domain Branding
Domain names are part of what search engines use to categorize a site. Does yours contain appropriate keywords? Is it easy to remember? Does it clearly state what your company does?
Keywords and Phrases
We'll identify the keywords and phrases currently being used to search engine optimize your site and make recommendations based on keyword competition, density and overall search volume.
Search Results
We can analyze where your site is ranking for a selected set of keyword searches, identify competitors for those keywords and make recommendations on how to improve your Google positioning through organic and paid search engine and web marketing strategies.
Links
The more links within a site and leading to a site, the better. How popular is your site on the Internet? Does your site have enough inbound, outbound and deep links to compete on the search engines? Do you need a better linking and cross-marketing strategy?
Pages Indexed
Pages indexed measures how many pages on the site were found by the search engine. The more pages indexed, the higher a site will rank in search results.
PageRank
Google PageRank is a tool that helps measure the overall effectiveness of a site. What is your score? What can you do to increase this rating?
Site Traffic
Using specialized software, we will identify visitor traffic trends, discover the exact keywords people are using to access your site and find out what pages people are looking at what they visit your site.
The Competition
Our SEO Audits also include a snapshot of the relevant search engine information for all of your major competitors, including search engine rank, keywords used, pages indexed, links and overall visitor traffic.
In-Depth Website Audits
In addition to the SEO analysis described above, our website audits take a detailed look at your:
Online User Experience
* Clarity of Purpose: Who are you, what do you do and what benefits do you offer?
* Design: Are the style, layout and design of your site consistent?
* Text: Is the site written with the web in mind? Does the copy have a logical flow?
* Search Function / Help Function: Does the site have a search function and/or a help function? If so, are these being used effectively?
* Navigation: Do the links work? How well is the site organized? Was it created with the user's needs in mind? Does the site use breadcrumb navigation?
* Accessibility: Is the site available 24/7? Does it offer a printer friendly version?
Online Resource Content
* Does the site offer timely and relevant information?
* How credible does the information seem to the user?
* Is there enough information available on the site?
Customer Confidence
* Does your site need a privacy policy?
* Does the site have an “About Us” section?
* How strong is your “Contact Us” section?
* How secure is your online payment method?
Creating a Sense of Community
* Does the site recognize a return user?
* Are users able to contribute materials?
* Is there a feedback mechanism?
Our website audits also include a comprehensive Homepage Checklist, designed to get to the very core of your website's branding and messaging in order to improve the overall user experience of your site. |
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Would you like to receive an SEO or Website Audit? Contact us today!
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