MB Staff Become Certified Google Analytics Experts

November 3, 2009 - Marketing Breakthroughs now boasts one of the most qualified Google Analytics staff in Ottawa.

On November 2, Web Marketing Manager Dave Delage and New Media Writer Ben Myers successfully completed the Google Analytics Individual Qualification (IQ) test, proving their expertise in the ever-evolving field of website visitor statistics.

"We already spend hours each week using Google Analytics for our clients," says Myers. "But it's great to have our knowledge certified and recognized by Google."

Google Analytics is an online tool that creates detailed reports about website visitors. With properly trained staff, Google Analytics can yield incredible insights about how visitors enter, use and exit websites.

Coupled with Google Adwords, Google Analytics can help determine the effectiveness of online advertising campaigns. For e-commerce sites, Google Analytics can display where customers drop out of the conversion path. Google Analytics experts can help analyze site statistics and recommend improvements to make websites more attractive and more profitable.

The Google Analytics training strengthens Marketing Breakthroughs' reputation as Ottawa's one-stop marketing solution. From creating SEO-optimized websites to ongoing content creation, and now Google-certified Analytics experts to help interpret website statistics, MB is Ottawa's best choice for helping mid-sized companies grow online.

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