MB Attends Cutting Edge Social Media Event

October 16, 2009 - Always a frontrunner when it comes to implementing the newest ways to engage clients, MB learns that they are still ahead of the social media marketing game; according to Natasha D'Souza's October 8th lecture on the "Must Have Social Media Tools to Engage Your Clients."

At this OCRI ZoneFive event, veteran MB staffer, Caitlin Hines and newcomer, Melissa Ray, were quick to learn that reaching the high-tech Gen Y can be tricky business if your business isn't properly equipped with the right strategy.

Not only are social media marketing campaigns designed to stoke client interest through platforms like Facebook, Twitter, LinkedIn and RSS feeds, but they are essential to developing and maintaining your business. As it turns out, these resources aren't being utilized by all businesses in Canada's commercial marketplace.

MB not only takes advantage of these platforms, but we maintain and update our blog, The Daily Breakthrough, at least twice weekly; another excellent way to reach prospects, reports D'Souza.

"D'Souza's talk was not only interesting," says Ray, "but it was also a very helpful way of gauging how MB is faring in terms of implementing the newest social media tools."  The good news is that MB seems to be right on the cutting edge of social media developments.

Also touching on the benefits of tagging, hashtagging, and enterprise wikis, D'Souza says that the four steps to engaging clients through social media come down to presence, connections, community and promotion.  These four words resonate here at MB as we strive to make each and every one of our clients grow.

 

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