Klein Referral Marketing Techniques Featured in FORUM Magazine

June 15, 2007

The magazine's cover story ("Hot Referrals" by Michael Ryval) talks about the importance of referral marketing and how financial advisors should go about asking their clients for referrals. In the article, Steve notes that many advisors lack an organized plan to meet clients or are failing to actively create referral opportunities.

"But those who are doing it with a proper system are reaping the benefits. Big time."

Steve then elaborates on a variety of techniques and approaches that advisors can use to get more referrals. First, he urges them to follow a systematic approach by setting clear goals and objectives.

Second, advisors should classify clients into tiers based on whether or not they are likely to provide a referral. He also recommends the creation a power referral chart, which is divided into three parts: whom to contact, how to contact them and when to contact them.

Finally, advisors are urged to track their progress and keep a schedule in a prospecting binder.

"If an advisor doesn't write this down and make an emotional commitment, it won't happen."

Marketing Breakthroughs has been working with financial advisors for over eight years and has a long history of delivering marketing, advertising, and corporate branding solutions to financial services companies in Ottawa and across Eastern Ontario.

If you are interested in receiving in-depth, personalized referral marketing and networking coaching from Marketing Breakthroughs CEO + Creative Director Steve Klein, request a meeting with us.