MB's Public Relations Campaign Delivers New Business for Coyote Log Homes!

April 20, 2009

Coyote Log Homes has spent the better half of a decade positioning themselves as the leaders in log home designing, building, and teaching. In early 2009, Dan Albert, co-owner of Coyote Log Homes, came to Marketing Breakthroughs looking to tell the company's story to the public, as well as garner some exposure at the 2009 Ottawa Cottage Show.

The public relations team at Marketing Breakthroughs, led by veteran Media Manager Barbara Brunzell, had less than two weeks to drum
up publicity for Canada's fastest growing log home builder.

"The publicity that MB was able to get for Coyote Log Homes was amazing," says Dan Albert of Coyote Log Homes. "Within hours of the campaign's launch, we were getting new business leads and plenty of invaluable media attention."

Over the course of a just a few days, MB helped to introduce Coyote Log Homes to several television, radio, and newspaper outlets that included media interviews, live demonstrations, and countless visually appealing photo opportunities.

"We're very fortunate to have been able to work with the Marketing Breakthroughs team," says Albert. "The A-Morning piece alone paid for the campaign itself!"

Coyote Log Homes received extensive exposure on A-Morning in Ottawa, including on-air personalities waving chainsaws and promoting log-related prize giveaways. Also, they were seen and heard on CTV, CBC radio and television, and read in many regional newspapers.

Marketing Breakthroughs also designed all of Coyotes' marketing collateral including the signage at their log booth and stage at this year's Cottage Show and on the company's website.  

The campaign, which continues to reach thousands of Canadians online, has far exceeded the expectations of Coyote Log Homes.

"It was pretty remarkable what [MB] did," says Albert. "They were highly skilled in their execution, and they did a great job targeting our demographic."

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