October 14, 2009 - For over 30 years MacEwen Petroleum
Inc. has been providing customers in Eastern Ontario and
Western Quebec with reliable petroleum products and home comfort
services. When it came to redeveloping their online presence,
MacEwen wanted to ensure that their image and message was clear,
concise, and compelling for all those interested learning more
about the company.
Marketing Breakthroughs
took on the important task of re-shaping MacEwen's web content and
messaging, working closely with the web development specialists at
Envision
Online, into a search engine optimized
(SEO) website that is designed to inform customers about all of
MacEwen's offerings and ultimately drive and convert more business
to all of their services.
Marketing Breakthroughs began by determining what MacEwen's
customers wanted from a new website, and then began to develop
content using targeted keywords, designed to attract specific
audiences. MB's streamlined process of developing a messaging
analysis, search volume analysis, and a keyword
strategy, helped to create accurate and useful content, while also
being able to deliver on a timely and efficient schedule.
The new MacEwen
website not only has an exciting new look and feel, but it has
also been strategically researched, to ensure that when people are
searching for the best quality petroleum products and services
online, they effortlessly find MacEwen Petroleum Inc.
The website has many new features, including:
• An easily updateable news section;
• All-new imagery that depicts MacEwen
locations, customers, and staff;
• Search engine optimized (SEO)
content;
• Text linking for easy navigation
throughout the website;
• An online shop to purchase MacEwen
products;
• Easily editable careers section;
• An interactive store locator based on
your location;
• Virtual comment box;
• A state-of-the art content management
system makes web content easily editable by MacEwen.
March 9, 2010 -
"Educational and Informative," Ottawa Web Marketing Club's Opener
a Hit!
February 25, 2010 -
Tickets for Upcomming Social Media Breakfast close to Sold Out
February 3, 2010 -
MB Organizing Social Media Breakfast with Expert Paul Chaney
November 30, 2009 -
MB Wins Gold at 2009 Ottawa Chamber Business Achievement
Awards