MacEwen Petroleum Launches New SEO Website

October 14, 2009 - For over 30 years MacEwen Petroleum Inc. has been providing customers in Eastern Ontario and Western Quebec with reliable petroleum products and home comfort services. When it came to redeveloping their online presence, MacEwen wanted to ensure that their image and message was clear, concise, and compelling for all those interested learning more about the company.

Marketing Breakthroughs took on the important task of re-shaping MacEwen's web content and messaging, working closely with the web development specialists at Envision Online, into a search engine optimized (SEO) website that is designed to inform customers about all of MacEwen's offerings and ultimately drive and convert more business to all of their services.

Marketing Breakthroughs began by determining what MacEwen's customers wanted from a new website, and then began to develop content using targeted keywords, designed to attract specific audiences. MB's streamlined process of developing a messaging analysis, search volume analysis, and a keyword strategy, helped to create accurate and useful content, while also being able to deliver on a timely and efficient schedule.

The new MacEwen website not only has an exciting new look and feel, but it has also been strategically researched, to ensure that when people are searching for the best quality petroleum products and services online, they effortlessly find MacEwen Petroleum Inc.

The website has many new features, including:
•    An easily updateable news section;
•    All-new imagery that depicts MacEwen locations, customers, and staff;
•    Search engine optimized (SEO) content;
•    Text linking for easy navigation throughout the website;
•    An online shop to purchase MacEwen products;
•    Easily editable careers section;
•    An interactive store locator based on your location;
•    Virtual comment box;
•    A state-of-the art content management system makes web content easily editable by MacEwen.

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